Valentine’s Day candy is projected to take in an eye-popping $2.4 Billion this season. Candy is relatively inexpensive, it’s become a tradition and is a nice and easy gesture to make. That could be why people are expected to spend over $2.4 Billion this year – up $600M from last year.
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Valentine’s Day Candy Quick Facts
43% of people said they will buy themselves a box of chocolates this year.
58 million pounds of chocolate are bought during Valentine’s Day week.
The peak selling period for conversation hearts is only 6 weeks long.
Children receive 39 percent of all Valentine’s Day candy and gifts.
Source: CandyStore.com.
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